In the new era of digitization, Smartphone plays an important role. Most of the content that is present on the internet is accessed through the smartphone browsers and different apps. In India as well most of the population are using the smartphones to get in touch with the news on internet. In this the company that has significant impact in content consumption is, UC WEB.
UC WEB, a business within Alibaba Mobile Business Group is a leading provider of mobile internet software and services. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), and UC Union (mobile traffic and monetization platform).
UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News has already crossed 100 Million Monthly Active Users (MAUs), rapidly growing in India & Indonesia market since its launch in June 2016.
The UC We-Media program where people get an opportunity to create, to write, share thoughts and engage with their followers on UC News is set to expand to 30,000 contributors by the end of 2017, producing over 10,000 pieces of content daily.
As India has been always the cricket loving country UCWeb Registers User Traffic of 75 Billion During IPL and ICC Champions Trophy 2017. More than 50% of the country’s population logged on to the UCWeb platforms for cricket scores and updates. On a daily basis, over 3 million cricket fans checked into the UC Platform to consume cricket-related content, clocking in 7 million hours of cumulative content reading – a jump of 230% from last year.
The other product from UC Web is the UC Browser. It is the No.1 mobile browser in India according to StatCounter. It is also one of the world’s top 3 mobile browsers with over 420 million global monthly active users (MAUs).
There is no doubt that in the future UC Web will change the way Indian users see the content on web.