On Tuesday, Sony revealed it’s new 4K Ultra HD televisions, the XBR-X930D/XBR-X940D and the XBR-X850D series. This will be available in early 2016, while company does not announced the pricing for the devices.
With the latest HDR series Sony also introduced the new unique back-lighting technology. It features an ultra-thin design that creates an expansive, border-less picture and mounts flush to a wall. HDR reproduces a greater dynamic range of luminosity or brightness levels, bringing greater contrast to the screen. The new series also comes with Sony’s unique X-tended Dynamic Range™ PRO and TRILUMINOS™ Display technology.
In the blog press Mike Fasulo, President and COO said,” ony knows HDR from the lens to the living room – we were among the first to use cameras that film in 4K and HDR and have been on the forefront of offering consumers technology that can bring the stunning experience of 4K and HDR into their homes,and Our new lineup of 4K HDR televisions is proof of our continuing efforts to bring the latest and greatest technologies to market that will provide the best home entertainment experience.”
The Sony XBR-X930D feature new Slim Backlight Drive with precision grid array backlighting. It is combined with Sony’s enhanced backlight control X-tended Dynamic Range PRO, boosts and dims the backlight to create deeper blacks and brighter peak highlights. It supports Google’s Android TV™ operating system with the latest Marshmallow Operating System.
The Sony X940D is built in with slim full-array direct backlit LED. Sony has kept a single remote with a microphone for Voice Search and Voice Command for easier of user. Sony’s new Content Bar allows customers to access content quickly and intuitively without disturbing while watching TV by enhancing and shortening content direct access.
The XBR–X930D Series 4K HDR LCD TV will be available in two models: 55 inch and 65 inch while XBR-X940D Series 4K HDR LCD TV will be available in 75 inch model. Sony XBR-X850D Series will be available in 55 inch, 65 inch, 75 inch and 85 inch models.
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