When developing an app, focusing on UX and UI is essential. Although many people use these terms interchangeably, they actually refer to separate elements of a mobile app. UX refers to “user experience,” whereas UI refers to “user interface.”
The team members who design these elements all play crucial roles in native Android app development and other mobile designs to create a finished product that’s functional, easy-to-use, and aesthetically pleasing.
To better understand the contributions of UX and UI designers, it helps to learn about their differences first.
What UX Designers Do
When you open an app, you shouldn’t be confused about what steps you must take to accomplish a given task with it; every step should be intuitive. Ideally, processes should also be as simple as possible. The fewer steps involved in completing a task, the better.
This is what UX designers focus on. They make sure that using the app is never frustrating, confusing, or cumbersome. Thus, most people don’t actually notice the quality of a UX unless it’s poor.
You expect your apps to be reliable and convenient; UX designers work in a scientific discipline geared towards making sure the app meets your criteria.
What UI Designers Do
UI design is more of an artistic discipline than UX design. It involves developing and selecting the visual elements that optimize an app’s aesthetic appeal. This includes the colour palette, typography, buttons, animations, and more.
Each visual element must blend in naturally with all the others. When customers use the app, the aesthetic qualities should promote positive feelings.
Using the app should be enjoyable; UI designers develop interfaces with this in mind.
Although an app needs both quality UX and quality UI to succeed, the people who design them approach their roles in very distinct ways. UX designers primarily focus on tasks that an app will be used for. By applying scientific knowledge, researching customer preferences, and testing iterations, they make sure the app does what it’s supposed to, without requiring users to read instructions. Each step in a process should be clear and intuitive, and the UX designer is responsible for ensuring the app’s functions and processes “flow” logically.
UI designers, on the other hand, take the features that the UX team designed and transform them into aesthetically-pleasing art. The UX designers provide users with a simple, logical experience, while the UI designers offer them a pleasant one.
The UI team also makes sure that the visual features of an app draw the right amount of attention when necessary. For instance, if a user must click a certain icon to move on to the next step in a task, the icon should stand out clearly. You don’t want users to feel distracted or overwhelmed by your app’s visuals.
That’s why it’s important for UX and UI teams to coordinate. While they do work separately most of the time, they should still be working towards a common goal: creating an app that customers love.