India’s leading smartphone company, Micromax launched two new smartphone in its Canvas series : Micromax Unite 4 and Micromax Unite 4 Pro . Micromax Canvas Unite 4 and Micromax Canvas Unite 4 Pro are priced at Rs. 6999 and Rs. 7499 respectively . Micromax Unite 4 Pro will be exclusively available on Snapdeal from 30th June.
“We at Micromax believe that the key levers of smartphone category growth are regional language, big screen size, 4G, online and mid premium segment. Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don’t upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience.
With the launch of the new Unite 4 and Unite 4 pro we are all set to yet again break down the adoption barriers by bringing together an ecosystem of device, services, local language and internet. The launch is ably supported by a powerful 360 degree marketing campaign on the theme of ‘Angrezipanti ko Dikhao Angootha’,” stated Shubhajit Sen, Chief Marketing Officer, Micromax Informatics during the launch.
Micromax Canvas Unite 4
Micromax Canvas Unite 4 features 5-inch HD ( 1280 x 720) display. It is powered by 1 GHz Quad core MT6735P processor coupled with 1 GB RAM. Handset houses 8 GB internal storage which is expandable upto 64 GB. Device runs on Android 6.0 Marshmallow.
Micromax Unite Canvas 4 sports 8 MP rear autofocus camera and 5 MP front shooter both with LED flash. It supports Dual-Sim (Micro) with 4G LTE connectivity . Device is provided with 2500 mAh battery which can deliver upto 20 hours of talktime.
The smartphone comes with finger print sensor and also supports 12 Regional languages. It comes with the connectivity options such as WiFi 802.11 b/g/n, Bluetooth 4.0, GPS. The device will be available in Grey, Silver and Champagne color options.
Micromax Canvas Unite 4 Pro
Micromax Unite Canvas 4 Pro features 5-inch HD ( 1280 x 720) display. It is powered by 1.3 GHz Quad core SC9832 processor. Handset is clubbed with 2 GB RAM and have 16 GB internal storage. The storage is expandable upto 32 GB. Device runs on Android Lollipop 5.1.
Micromax Unite Canvas 4 Pro sports 8 MP rear autofocus camera and 5 MP selfie snapper both with LED flash. It supports Dual-SIM (Micro) with 4G LTE connectivity . Device is provided with 3900 mAh battery which can deliver upto 35 hours of talktime.
The smartphone comes with finger print sensor with 0.3 seconds response time and also supports 12 Regional languages. It comes with the connectivity options such as WiFi 802.11 b/g/n, Bluetooth 4.0, GPS.