India’s leading smartphone company, Micromax has launched a new smartphone in its canvas series : Micromax Canvas Fire 5. The smartphone is priced at Rs 6,199 comes with free 6-month Gaana subscription.
“In India, with the fast growing internet penetration and access to affordable big screen smartphones, digital music consumption is witnessing a steep rise. About 80% of the consumers watch videos on their mobile devices at least once every 2-3 days, with more than half opting to watch them daily. With youth spending a fifth of their digital media time on audio and video entertainment it is clear that consumers today are seeking sound and music functionality from their smartphones. The new Canvas Fire 5 is specifically designed for such audience to make it easy for them to store, carry and listen to good quality music anytime and anywhere at a wallet friendly price,” stated Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics during the launch.
Micromax Canvas Fire 5 features 5.5-inch HD IPS (1280 x 720)display. It is powered by 1.3GHz Quad-core MT6580 processor. Handset is coupled with 1 GB RAM and have 16GB internal storage. The storage is expandable via MicroSD card upto 32 GB. Device runs on Android 6.0 Marshmallow.
Micromax Canvas Fire 5 sports 8 MP rear autofocus camera and 5 MP front shooter both with LED flash. The smartphone comes with Dual Front Firing speakers with 3D surround sound. It supports Dual-Sim (Micro) with 3G connectivity . Device is provided with 2500 mAh battery which can deliver upto 8.5 hours of talktime.
The unique gravity calling feature enables to speak from both the ends of Micromax Canvas Fire 5. Smartphone also have booming 3D surround sound. It comes with connectivity options such as WiFi, Bluetooth , Micro-USB , GPS/ A-GPS.